Progress Magazine May 2024

Home Sweet Home

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A Q and A With Kirstie Boyett Zacharias

Kirstie Boyett Zacharias has served on the Chamber board of directors since 2019 and is in the middle of a two-year term as Chairperson. A graduate of Cal Poly SLO, Boyett Zacharias arrived in Modesto in 1996 for a position at Pacific Southwest Container. She later served in leadership roles at Boyett Petroleum, The State Theatre, and American Leadership Forum. A tireless community volunteer and Modesto booster, Boyett Zacharias shares her perspective on the work of the Chamber and why she’s bullish on the future of Modesto.

Progress: Could you share with us how you first became involved with the Modesto Chamber of Commerce, and what inspired you to take on a leadership role within the organization?

Boyett Zacharias: My experience with the Chamber began with my work at Boyett Petroleum while promoting various corporate initiatives, and later as a non-profit leader. I was impressed by the Chamber’s advocacy for local businesses, pro-business government policies, and its overall belief in the power of free enterprise and determination to help anyone achieve the American dream.

My leadership at the Chamber was inspired by a sincere love I have for Modesto and the Central Valley as a great place to work, play, and raise a family. We are blessed to live in this place!

Progress: As someone deeply connected to the Modesto community, what aspects of the city do you cherish the most, and how do you see these qualities contributing to its overall appeal and vitality?

Boyett Zacharias: The people of Modesto consistently demonstrate the qualities of generosity, mutual support, and civic pride. Our vibrant arts community, including a world class performing arts center and the majestic State Theatre, provides a level of sophistication and access to the

arts not often found in a city our size. It sounds trite, but Modesto has a small-town quality that betrays its size and stature.

Progress: You are a vocal advocate for the Leadership Modesto program and often refer to it as a cornerstone initiative of the Chamber. Could you explain its significance in fostering community leadership and development?

Boyett Zacharias: The Leadership Modesto program was fundamentally important to my development as a community leader. As a member of the 2017-18 class (BEST class ever!) the program exposed us to aspects of the community that we may not have otherwise seen, and introduced us to various leaders of industry, government, and non-profits. I’m a huge advocate for this program. Based on the number of community leaders that have gone through LEMO, it clearly serves as a farm club for leadership in our community.

Progress: You often talk about economic development as a key focus for the Modesto Chamber and essential for both entrepreneurs and established enterprises. What progress or notable achievements have been made recently in this regard?

Boyett Zacharias: I’m very proud of our recent accomplishments. Working together with our President & CEO, Trish Christensen, our outstanding board of directors, and dedicated staff, we have increased membership by 12% over last two years. We have successfully advocated for streamlined business and development permitting processes. In cooperation with other agencies, we are working to ensure our community and the Central Valley defend the precious water rights so vital to the future of our community. And the list goes on.

I am proud of our accomplishments and look forward to the continued growth and prosperity of our city and region.

Each member of the Chamber is important, no matter the size of business. We desire for local businesses and organizations to succeed and thrive. To reach this goal we provide exposure, opportunities to engage with Regional Electeds and community partners, as well as networking with businesses and organizations across industries. We work to better our community by providing up-to-date education and training, certifying qualifying businesses as Green, and providing advocacy on City, State, and Federal levels. The Chamber is a family of dedicated professionals striving to make a difference in their business and way of life. Whatever your business needs are, we invite you to join us.

To execute our adopted mission we have developed an acronym that helps keep us focused. That acronym is “CARES: Community, Advocacy, Relationships, Education and Service.”

C - Community

At its heart, the Modesto Chamber is a community of like-minded business owners who share the vision for enjoying a thriving economy and creating and maintaining our community as a vibrant place to live, work and play. With over 100 years of history and experience in the Greater Modesto Area, we understand what it means to be a business owner and customer in our community, with featured events such as local and regional forums, Ag Aware, Harvest Luncheon, and Family Day. Chamber members get the opportunity to actively engage in and influence the community they live and work in.

A - Advocacy

The Modesto Chamber supports local businesses and is an active advocate for the common interest of its members. The Chamber has an Economic Development Committee and a Government Relations Council. These advocacy committees are dedicated and proactive in representing our members and community. They work to address business initiatives and relieve the regulatory burdens businesses face may face. The Chamber is also honored to certify local businesses and organizations through our California Green Business Network Stanislaus Program. Through this we create more conscientious and sustainable ways of life while lowering the cost of doing business for our community and future generations.

R - Relationships

The Modesto Chamber of Commerce specializes in building relationships and serving as the nexus to businesses, nonprofit organizations, and governmental agencies. With over a dozen Committees, Programs, and Events in which our members can participate, the Chamber offers ample opportunity to meet and connect with other business owners in our community. As a relational organization, the Chamber works with its members to ensure the opportunity to connect and grow in every niche and industry to help build and cultivate long-lasting relationships among business owners and community partners alike.

E - Education

The Modesto Chamber of Commerce values education and offers members the opportunity to stay on the leading edge with new and emerging information and training that will set your business apart from the rest. In partnership with Modesto Junior College, the Chamber is pleased to offer an assortment of trainings applicable to any business or industry for credited completion through our Chamber University platform. Our Chamber also works with members to provide a platform to speak to their own industry expertise and invite other members to learn from those leading our local industries.

S - Service

The Modesto Chamber of Commerce offers its members a wide range of opportunities to promote and engage their business across industry and community lines. The Chamber Weekly E-Blast, Website, and our Progress Magazine provide opportunities to advertise and promote your business, keep up to date with articles about local businesses in our community, and stay in the loop about up-and-coming Chamber and community events. Our Chamber also offers indemand materials, such as Member contact list, Federal and State compliance posters, export document services, and so much more. Chamber members can also personalize their business profile within our website and have access to our Member-Only Information Center, where members can connect with other members, boost their social media presence, promote job postings, public events, and member-to-member discounts.

Mission stateMent

The Modesto Chamber of Commerce is dedicated to serving the greater Modesto Area, regional businesses and community prosperity through advocacy, collaboration, access to leaders, economic development, connectivity and business education.

executive coMMittee

Chairperson – Kirstie Boyett Zacharias, American Leadership Forum- Great Valley Chapter

Immediate Past Chairman – Michael Gaffney, Pacific Gas & Electric

Vice Chairman, Internal Operations – Pat Gillum, Patricia A. Gillum, CPA

Vice Chairman, External Operations – John Villines

board of directors

Garrett Ardis - Huff Construction Company Inc.

Brad Blakely - Edward Jones

Kirstie Boyett Zacharias - American Leadership Forum- Great Valley Chapter

Aphriekah DuHaney West - Kaiser Permanente

Michael Gaffney-PG&E

Pat Gillum - Pat Gillum Cpa's

Victor Gomez Terres - Blue Diamond Growers

David Halvorson Jr. - Resurrection Brands

Amy Jefferies - Gianelli Nielsen

Courtney Lagorio - F&M Bank

Brian McDermott - NTT

Michael Moradian Jr. - Peace of Mind Pest Control & Home Inspections

Allan Morris - Bank of Stockton

Peggy O'Donnell - Mid Valley Promotions

Edgar Perez - American AgCredit

Stephen Qualls - Central Valley Division of the League of California Cities

Jonathan Raymond - BBSI

Bill Robinson - Prinicpal Financial

Kari Santos - IJ Larsen Pumps

Christine Schweininger - Valley Builders Exchange, Inc.

Dejeune Shelton - Modesto Junior College

Community Education

John Villines - Modesto Gospel Mission

Kelly Tallant-Martin - Vintage Fair Mall

Laura Ward - Ward Promotional Marketing Solutions

President & CEO

Trish Christensen Modesto Chamber of Commerce tchristensen@modchamber.org

Publisher: Modesto Chamber of Commerce

209.577.5757 • Progress@ModChamber.org www.ModChamber.org

Graphic design: 209 Magazine

209.634.9141

• hvanderveen@209magazine.com

Modesto ChaMber of CoMMerCe I ModChaMber.org

CHAMBER CALENDAR

Economic Development Committee

Nick Ortiz, Cal Chamber

11:30 to 1:00pm

*Register on website, in person & Zoom

Ribbon Cutting – a matter of Taste

3:30 – 4:00 PM 115 E Main St, Ripon

Rising Professionals Luch & Learn

12:00 PM – 1:00 PM *Register on website 1114 J St. Modesto, CA 95354

Ribbon Cutting – GPS Counseling Center

11:30 AM – 12:00 PM 1101 Sylvan Avenue Suite C-103

Ribbon Cutting – modesto Garden Club Celebration

10:00 AM – 10:30 AM 622 14th St, Modesto

Stanislaus Green Team meeting

12:00pm – 1:00pm

*Register on website for lunch count

Ribbon Cutting – Hospice of San joaquin

4:00 – 4:30 PM

4151 McHenry Ave, Modesto

ambassador & Welcome Team

*In person & Zoom 8:00 A.M.

Government Relations Council meeting

Jennings Imel, US Chamber of Commerce

*In person & Zoom 11:30 A.M. Register on website

member market Day

8:00 AM – 4:00 PM Audi of Modesto 4216 Kiernan Ave, Modesto, CA

Women in Business Lunch & Learn

12:00 PM – 1:00 PM

*Register on website

Ribbon Cutting – Pacific Shore Stones

4:00 – 4:30 PM 2801 Coffee Rd Suite A, Modesto

members Only – meet your Elected Officials

4:30 – 6:30 PM - Redwood Café 4342 Dale Rd, Modesto, CA 95356

mixer – mocse FCu

5:00 – 6:30 PM

3600 Coffee Rd, Modesto

Economic Development Committee

Erica Inacio, Deputy Executive Officer, Stanislaus County 11:30 to 1:00pm

*Register on website, in person & Zoom

Rising Professionals Evening Social

5:00 PM – 6:30 PM

*Register on website

Ribbon Cutting – marrocova IT Solutions

4:00 PM – 4:45 PM 3430 Tully Rd, Modesto

Green Ribbon Cutting – EcoSource Fillery 2:00 PM – 2:30 PM 1367 Standiford Ave, Suite D, Modesto

Women in Business Evening Networking Social 5:00 PM – 6:30 PM

*Register on website

Stanislaus Green Team meeting 12:00pm – 1:00pm

*Register on website for lunch count

ambassador & Welcome Team

*In person & Zoom 8:00 A.M.

Government Relations Council meeting

Mike Lynch, Greater Valley PAC

*In person & Zoom 11:30 A.M. Register on website

*See website for more detail.

Find Zoom Registry links and more at www.modchamber.org

Please note that calendar events and details are subject to change.

announCeMent

STANISLAUS COUNTY COMMISSION ON AGING PRESENTS

3rd Annual Senior Ball

FRIDAY | 6.14.2024| 5:30PM-9:30PM

STANISLAUS VETERANS CENTER

3500 COFFEE ROAD, SUITE 15, MODESTO

Proceeds will benefit Senior Programs in Stanislaus County

*Ticket purchases available May 1st*

Ticket price: $30 per person | Table (8 seats): $240

Tickets can be purchased at Area Agency on Aging Office 3500 Coffee Road, Suite 19 or at Modesto Senior Center, 211 Bodem Street

Call 209-525-4670 for more information.

TAX ID #: 77-0546574

Make your mark.

Some businesses are content to have no other online presence than a Facebook page, and never think of how that looks to customers. While Facebook is a wonderful complement to a company website, it is by no means a realistic replacement. And not everybody has a Facebook account anymore.

Web Design

modesto Police Continues to Prevent Organized Property Crime

City of Modesto

Organized retail store theft and vehicle related theft have been increasingly noted in California news. These are not victimless crimes. Store closures eliminate jobs and are particularly hard on underserved areas. Modesto is committed to being a safe place to live, work, and play and has zero tolerance for these crimes compared to other areas.

The Modesto Police Department (MPD) has been strategically effective in preventing property crimes. With their motto “Not in Modesto”, MPD’s 5-pronged deterrence approach includes community outreach, collaboration with retailers, leveraging of equipment and technology, use of social media, and directed enforcement. Modesto capitalizes on experience, capacity, relationships with key stakeholders including the Stanislaus County District Attorney’s Office, strong ties with the community and the ability to identify current and emerging trends to rapidly deploy resources.

The department took a big step forward in the Fall of 2023 by securing a $6 million grant from the State of California’s Organized Retail Theft (ORT) Prevention Grant Program. The ORT grant requires no match from the City’s General Fund and is already enabling increased monthly operations and staff hours, significant expansion of the electronic license plate reader network, added vehicle systems including a new bait car, additional analytic software, and increased civilian retail theft investigation staff.

Modesto’s Chief of Police Brandon Gillespie said, “"Our proactive stance against organized retail theft, supported by this grant, has already yielded significant results, enhancing our capabilities through increased resources. The additional staffing and advanced technology now at our disposal not only bolster our operational effectiveness but also reinforce our commitment to safeguarding the community and supporting local businesses. This strategic focus is pivotal as we continue to innovate and adapt in our ongoing efforts to reduce crime and build partnerships with local retailers.”

The ORT grant came in time for 2023 holiday shopping season operations resulting in 124 arrests and recovery of $40,000 in property. MPD is quickly implementing grant-funded programs including purchase of new surveillance equipment with installations started in March. Bi-monthly meetings with retailers are ongoing, two new

community prevention videos have been produced, and signboard trailers are being deployed.

Outreach and collaboration are key to MPD’s property crime success. MPD conducts bi-monthly meetings with a retailer advisory group to stay on top of trends and develop operations. (retailer spokesperson TBD) Amy MacPhail, Vintage Faire Mall Marketing Manager, said “We really appreciate the support of our partners in law enforcement and their diligence to the threat of retail crime throughout our community.”

Crime prevention is the overarching goal for MPD. An important part of Modesto’s property crime success is its strong partnership with the Stanislaus County District Attorney’s Office.

The District Attorney referred all 124 holiday retail theft operation arrests for prosecution, in contrast to low or even zero prosecution rates in other areas, underscoring our local zero-tolerance commitment. Wendell Emerson, Chief Deputy District Attorney’s Office says “Our Office “has developed a strategic ORT plan that raises arrest charges to felony level, which secures high bail requirements and significant sentencing on conviction. We are enhancing our work with our own ORT grant that is adding dedicated capacity, technology and advertising for retailers and the public. We have a lot of synergy with MPD; they’ve done a great job building retail community collaboration and trust, public awareness, and use technology in sophisticated ways. Together, we are sending a strong message to would-be thieves that Modesto and Stanislaus County will arrest and convict them, and they will go to jail or prison.”

Hope for Modesto - Hannah’s House for Homeless Women & Children

In 2023, Stanislaus County conducted its state-mandated annual “point in time” count. This count requires the County to mobilize volunteers to blanket the County and physically count each homeless individual. The results came back showing that women and children make up 35% and 11%, respectively, of the homeless population. This is not surprising to those who work with the homeless population in this region, who have seen women without housing increase over the last decade.

At the Modesto Gospel Mission, there is a separate shelter building dedicated to women and their children, and it has capacity for 61 beds and 2 cribs. This shelter has been packed and overflowing for the past four years. In response, the shelter building’s living room has been emptied each night for many years, and mats have been placed on the ground to welcome 16 additional women and

Expertise Makes the Difference

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children. Even so, the Mission still turns away women and children weekly due to a lack of beds and space. Recently, with a grant from the City of Modesto, the Mission has invited women to sleep on 30 additional cots on its Chapel floor each night – a temporary solution to allow them to escape the elements and the additional dangers of being homeless.

The board and leadership of the Mission has been desperate to find a solution to this problem of lack of capacity for the last decade, and have drawn up plans twice for a new building project to house more women, but each time the efforts hit roadblocks.

But God had a plan! Last Autumn the Mission was approached by its longtime neighbor of over 25 years, The Food Initiative of Greater Stanislaus County (FIGS) (formerly Interfaith Ministries). FIGS desired to transition to a mobile-first program format, and inquired whether the Mission would like to purchase its 8,700 sq ft building located across the street from the Mission campus. Due in part to a long history of collaboration rooted in mutual support, the Mission purchased the building from FIGS.

The Mission will dedicate this new building to helping homeless women and their children, and providing transitional, residential, congregate housing. The building will be renamed “Hannah’s House” in reference to the Biblical story of Hannah found in the first chapter of 1 Samuel. The needs of the women we serve parallels this story of Hannah. The Mission staff and board of directors are excited to begin this construction project for such a vulnerable population. The target completion of the extensive remodel to Hannah’s House will be late Spring 2025, and it will add 85 new beds, bringing the total beds available on the Mission campus for women and kids to 160 for emergency shelter, residential transitional living space, and warehouse space to meet these needs. Please visit www.HopeForModesto.org for more details, floorplans, 3-D renderings, testimonies, and to get involved or stay up-to-date on Hannah's House.

Luncheon CTE Educates Industry

FEATURED CTE PATHWAYS

Come witness the incredible skills Modesto City High School students acquire!

This event will highlight the value of high school CTE pathways.

We promise to impress you with a showcase of skills and accomplishments from CTE high school students from Modesto City School District.

Don’t miss out on our CTE Educates Industry Luncheon as we unite to drive progress and prosperity for our community. Business and Marketing & Arts, Media, Entertainment

DATE May 6th, 2024 TIME 11:30 AM - 1:00 PM

Location Stanislaus County Office of Education Chatom Room 1100 H Street, Modesto, CA 95354 *

COMMUNITY CONNECTIONS

The Building Industry Association of the Greater Valley

VENUE HOST

Community Connections: An exclusive Networking Event for Modesto Chamber of Commerce and BIA Members, throughout the Greater Stanislaus area.

EVENT SPONSORS

Join us for an enriching evening where members mingle with one another and our elected officials in an intimate setting. Community Connections provides a unique atmosphere for fostering meaningful dialogue, forging valuable connections, and cultivating a sense of camaraderie among attendees.

This event offers our members an invaluable opportunity to interact person to person and engage in brief, impactful discussions with their legislative and elected officials.

STANDARD MEMBERS UP TO 4 ATTENDEES PRESIDENT TIER MEMBERS UP TO 8 ATTENDEES

Don't miss out on this prime occasion to connect, collaborate, and make your voice heard within our vibrant community!

MAXIMIZING YOUR MEMBERSHIP CHAMBER CHAMBER

Engage, Connect, and Grow with the Modesto Engage, Connect, and Grow with the Modesto Chamber of Commerce Chamber of Commerce

While joining the Modesto Chamber of Commerce grants access to numerous opportunities, fully leveraging your membership demands active involvement and strategic engagement. Here's how to unlock the full potential of your Chamber membership:

Get Involved: Attend Chamber events regularly, participate in committees, and volunteer for leadership roles to maximize your visibility and impact within the community.

Utilize Resources: Take advantage of the Chamber's resources, from educational workshops to business development tools, to continuously enhance your skills and knowledge.

Network Strategically: Be intentional about your networking efforts by identifying key stakeholders and fostering meaningful connections that align with your business objectives.

Engage in Advocacy: Stay informed about relevant policy issues and actively engage in advocacy efforts to shape policies that benefit your business and the broader community.

Promote Your Membership: Display your Chamber membership proudly on your website, social media profiles, and email marketing to enhance your credibility and attract potential customers or clients. Utilize using the Chambers market email and social media platforms.

Being a part of the Modesto Chamber of Commerce isn't just about gaining access to a network —it's about tapping into a powerful ecosystem of support, advocacy, and opportunity that can elevate your business to new heights. As you embark on your journey as a Chamber member, seize every opportunity to connect, learn, and thrive, knowing that you have a dedicated partner in your corner, committed to your success.

For more information please contact Liz at lrochagomez@modchamber.org

MAY ANNIVERSARIES

Star Staffing

FPI Managment

Order Sons & Daughters of Italy in America

Modesto Lodge #2021

Habitat for Humanity Merced & Stanislaus Counties

Pure Grind Coffee & Juice Bar

Norcal Yemeni Community Association

City of Modesto

Community and Economic Development Department

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CLUB CIRCLE OF INFLUENCE

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VISIONARY

the role of online digital Marketing in Local government Initiatives

Local governments play a pivotal role in ensuring the safety and well-being of their communities. From law enforcement to emergency services, public safety encompasses a wide range of critical functions to protect citizens and maintain order. In recent years, the integration of online digital marketing has emerged as a valuable tool for local governments to enhance their public safety efforts. This article explores the intersection of local government, public safety, and online digital marketing, highlighting how digital marketing strategies bolster safety initiatives and foster stronger connections with residents.

In today's digital age, online digital marketing has become an indispensable component of communication and engagement for local governments. It's important to note that when using digital channels, governments adhere to strict privacy and security measures to protect residents' data. Through websites, social media platforms, email newsletters, and mobile apps, governments can disseminate important information, raise awareness about safety issues, and engage with residents in real time. This means leveraging digital channels for public safety agencies to provide timely updates on emergencies, share crime prevention tips, and promote community outreach programs.

Social media platforms such as Facebook, Twitter, and Nextdoor have become essential tools for local governments to connect with residents and disseminate critical information during emergencies. By posting updates on road closures, weather alerts, and public safety advisories, governments can keep residents informed and prepared for potential hazards. Additionally, social media provides a platform for two-way communication, allowing residents to report emergencies, ask questions, and provide feedback directly to public safety agencies.

Email marketing is another effective strategy for local governments to communicate with residents about public safety initiatives. By sending out newsletters, alerts, and updates via email, governments can ensure that critical information reaches residents' inboxes promptly. Email campaigns can also be tailored to specific demographic groups or geographic areas, allowing governments to target messaging to those most likely to be affected by safety issues.

Furthermore, online digital marketing enables local governments to promote public safety programs and initiatives effectively. By creating targeted advertising campaigns, governments can raise awareness about crime prevention programs, neighborhood watch groups, and emergency preparedness workshops. These campaigns can reach residents who may need to actively seek out safety information, helping to increase participation and engagement in safety initiatives.

Moreover, digital marketing analytics provide valuable insights into the effectiveness of public safety campaigns and initiatives. By tracking metrics such as website traffic, social media engagement, and email open rates, governments can assess the reach and impact of their messaging. This data allows for continuous improvement, enabling governments to refine their strategies and allocate resources more efficiently to address evolving safety concerns.

In conclusion, while online digital marketing is playing an increasingly important role in supporting public safety efforts at the local government level, it's important to acknowledge the potential challenges. For instance, not all residents may have access to digital platforms, which could limit the reach of these initiatives. Additionally, managing and responding to a large volume of online interactions can be resource intensive. However, by leveraging digital channels, governments can communicate more effectively with residents, raise awareness about safety issues, and promote community engagement in safety initiatives. As technology continues to evolve, the integration of digital marketing strategies will be essential for local governments to fulfill their mandate of protecting and serving their communities.

To enhance your company's online presence, whether it's creating a new website, updating an existing one, needing assistance with Online Reputation Management or seeking a virtual assistant for social media posting or phone support, visit www.sisbroinnovation.com. You can also contact Sisbro Innovation directly at (800) 2919102 for further assistance or call Kathryn Ramos directly to schedule a FREE consultation at (719) 237-9155.

Serving the District: assemblyman Juan alanis Representing the 22nd assembly District

Including Ballico, Ceres, Denair, Empire, Gustine, Keyes, Modesto, Newman, Patterson, Snelling, and Turlock

In a time where politicians could not seem further divided, bipartisanship has been a staple in promoting common-sense reforms in public safety and uplifting communities who often feel pushed to the wayside, like those in Assembly District 22.

Since taking office, relationships, finding common ground, and addressing the root causes of issues have been my top priorities to ensure effective and positive change for all Californians, especially those who reside within my district.

Last year, positive relationships helped secure over $1 million in funding for programs within District 22 like Awesome Spot Playground in Modesto and mobile mental health clinics for west side residents.

They also aided in passing legislation that will better prepare potential law enforcement officers for their careers in protecting others (AB-355) and give all first responders greater upward mobility in their careers by providing them priority registration at all UCs and CSUs (AB-255). Making friends with my colleagues in Sacramento has greatly contributed to these efforts, but what has been even more fruitful are the connections built here at home. Being born and raised here, active in my community, and spending decades dedicating myself to my career in law enforcement have all gifted me with a strong network that I use today to determine what in our community needs to be done to contribute to the quality of life in the Central Valley.

This year, working alongside local elected officials and law enforcement agencies, we are addressing concerns over the recruitment of prospective officers, the retail theft crisis, and the fentanyl epidemic. By providing grants to prospective officers and understaffed departments (AB 1839), expanding retail theft crimes to theft of cargo (AB1972), co-authoring legislation that will give officers greater ability to arrest retail theft suspects (AB1990), and creating greater access to opioid antagonists like Narcan (AB 1996), we are ensuring safer communities for ourselves and the next generation of Valley residents.

Modesto Irrigation District has various programs that can help your business unplug to conserve energy and plug-in to sustainability. The power is in your hands.

Modesto Irrigation District has various programs that can help your business unplug to conserve