Hundreds of sparkling new rods, reels, and every other device will occupy the Alameda County Fairgrounds attracting anglers from California and beyond when the Pleasanton Fly Fishing Show opens on Friday, Feb. 28.

The three-day annual ode to the sport will feature non-stop classes by experts, seminars, and theater presentations along with fly-tying and casting demonstrations. Additionally, nearly $100,000 in door prizes will be up for grabs including trips to everywhere from Alaska to Argentina.

Hours are 10 a.m. to 6 p.m. Friday, Feb. 28; 9 a.m. to 5:30 p.m. Saturday, March 1; and 9 a.m. to 4:30 p.m. Sunday, March 2. Fly fishing show admission is $20 for one day, $35 for two days and $45 for three. Children under age 5 are free as are Boy and Girl Scouts under age 16 in uniform. Children ages 6 to 12 are $5. Active military with an ID are $10.

Fly Fishers International (FFI) hosts the free Fly Fishing Learning Center with fly tying, casting instruction and other fly fishing information.

Attendees can cast their votes for the 2025 Consumer Choice Awards. There are 41 categories of new fly fishing products in the competition with awards to be made jointly by the Fly Fishing Show, Fly Fusion Magazine, and Fly Fishing Journeys.

The California premiere of the two-hour International Fly Fishing Film Festival is scheduled for Friday at 6:30 p.m. Tickets are $17 in advance or $20 at the door. Among the festival films are Native Range – cutthroat trout in Utah; Fishing Diaries – Giant Trevally in the Seychelles; Silent Spotter – A deaf and mute guide in Xcalak, Mexico; Time Will Tell – Paul Puckett’s impact on the fly fishing world; Above the Clouds – Five friends on a journey into Colorado’s alpine; New Beginnings – Casa Mar and the legends Chico Fernandez and Dan Blanton; and Legacy – The life and story of Cathy and Barry Beck.

For a complete list of fly-fishing films, classes with experts, seminars, door prizes, and demonstrations visit https://flyfishingshow.com/pleasanton-ca/ or call 814-443-3638.